登入選單
返回Google圖書搜尋
其他書名
Humour in Advertising
出版Batsford, 1997
主題Design / Graphic Arts / AdvertisingHumor / General
ISBN07134810569780713481051
URLhttp://books.google.com.hk/books?id=CnzwAAAAMAAJ&hl=&source=gbs_api
註釋This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.