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其他書名
An Overview
出版Cengage Learning, 2016
ISBN14737444589781473744455
URLhttp://books.google.com.hk/books?id=CpC1AQAACAAJ&hl=&source=gbs_api
註釋Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional.