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Retail Management
Barry BermanJoel R. Evans
其他書名
A Strategic Approach
出版Macmillan, 1989
主題Business & Economics / Industries / Retailing
ISBN00230864169780023086410
URLhttp://books.google.com.hk/books?id=CrHxAAAAMAAJ&hl=&source=gbs_api
註釋Featuring cases and boxed extracts about real institutions, this text presents strategic orientation reinforced by flowcharts and and graphics, and coverage of every aspect of running a retail operation, including international retailing. An instructor's manual is available (0-02-308662-9).