登入
選單
返回
Google圖書搜尋
Story or Die
Lisa Cron
其他書名
How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
出版
Clarkson Potter/Ten Speed
, 2021-03-02
主題
Language Arts & Disciplines / Communication Studies
Business & Economics / Marketing / General
Science / Cognitive Science
ISBN
198485769X
9781984857699
URL
http://books.google.com.hk/books?id=CsLpDwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of
The Practice
A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of
Wired for Story
Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s
the
way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.
In
Story or Die,
story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.
That
is the power of story. Use it wisely.
