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International Marketing

Ogenyi Omar

出版	Macmillan Education UK, 2008-11-18
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & Promotion
ISBN	140390068X9781403900685
URL	http://books.google.com.hk/books?id=CwGzPAAACAAJ&hl=&source=gbs_api

註釋

International Marketing provides a comprehensive and relevant introduction to international marketing strategies. The author, Ogenyi Omar, analyses the key issues and problems facing marketing managers in organisations around the globe whilst demonstrating practical remedies through an extensive range of real-world case studies.