登入選單
返回Google圖書搜尋
其他書名
Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment
出版Irwin, 1997
主題Medical / AdministrationMedical / Health Care DeliveryMedical / ResearchTechnology & Engineering / Emergency Management
ISBN15573864209781557386427
URLhttp://books.google.com.hk/books?id=CyeFQgAACAAJ&hl=&source=gbs_api
註釋Healthcare Marketing Research is a "how-to" guide for professionals who want practical tools to create a successful market research project. Writing from the healthcare researcher's perspective, the authors provide guidelines for understanding and performing market research through a broad range of analytical techniques and numerous examples of how to apply these techniques. Let Healtcare Marketing Research be your guide, showing you how to identify, evaluate and compare your market; how to use primary and secondary data; how to conduct market research using samples from today's health care environment; how to analyze your market's demographics; and how to measure demand and create utilization estimates.