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The Art of Woo
G. Richard Shell
Mario Moussa
其他書名
Using Strategic Persuasion to Sell Your Ideas
出版
Penguin
, 2007-10-18
主題
Business & Economics / Negotiating
Business & Economics / Skills
Psychology / Applied Psychology
ISBN
1101202513
9781101202517
URL
http://books.google.com.hk/books?id=CzNc5GyqMy4C&hl=&source=gbs_api
EBook
SAMPLE
註釋
You may need
The Art of War
to defeat your enemies, but if you prefer to win them over, read
The Art of Woo
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In
The Art of Woo
, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.
"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -
U.S. News & World Report