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Airline Marketing and Management
Stephen Shaw
出版Ashgate Publishing, Ltd., 2007
主題Transportation / Aviation / GeneralBusiness & Economics / ManagementBusiness & Economics / Marketing / General
ISBN07546482069780754648208
URLhttp://books.google.com.hk/books?id=D41x6PXAiHYC&hl=&source=gbs_api
EBookSAMPLE
註釋Contains a review of the structure of the air transport market and the industry marketing environment, and is followed by chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, distribution channels, and selling, advertising and promotional policies.