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Integrated Organisational Communication
Rachel BarkerGeorge Charles Angelopulo
出版Juta and Company Ltd, 2005-08
主題Business & Economics / Business Communication / General
ISBN07021666429780702166648
URLhttp://books.google.com.hk/books?id=D7rkS-Q-mYUC&hl=&source=gbs_api
EBookSAMPLE
註釋This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.