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The Invisible Touch
Harry Beckwith
其他書名
The Four Keys to Modern Marketing
出版Grand Central Publishing, 2001-01-15
主題Business & Economics / Marketing / IndustrialBusiness & Economics / Advertising & PromotionBusiness & Economics / Management
ISBN07595209419780759520943
URLhttp://books.google.com.hk/books?id=D9x11iryNAUC&hl=&source=gbs_api
EBookSAMPLE
註釋This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.