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Marketing Insurance Products and Services
Barry Wicks
其他書名
Study text
出版Chartered Insurance Institute, 2016
ISBN17864205469781786420541
URLhttp://books.google.com.hk/books?id=DCq9swEACAAJ&hl=&source=gbs_api
註釋"The objective of this unit is to demonstrate how good marketing practice contributes to success in insurance businesses. You will learn about marketing's added value and how to develop and implement an effective marketing strategy."--Introduction.