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Retail Therapy
Mark Pilkington
其他書名
Why The Retail Industry Is Broken – And What Can Be Done To Fix It
出版Bloomsbury Publishing, 2019-01-10
主題Business & Economics / Consumer BehaviorBusiness & Economics / E-Commerce / GeneralBusiness & Economics / Industries / RetailingBusiness & Economics / FranchisesBusiness & Economics / Strategic Planning
ISBN14729651249781472965127
URLhttp://books.google.com.hk/books?id=DGiDDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋An insightful review of the collapse of the traditional retail sector in the West, and a roadmap for its potential recovery.

Almost weekly, the news is full of stories about disappearing retail chains. From House of Fraser and BHS to Toys'R'Us and Sears, recognised names are vanishing overnight – as such large organizations disappear, so the malls, shopping centres, high streets and main streets become emptier and less appealing to visit.

The retail sector is hugely important in terms of job numbers: in the US, it employs around 30 million people (directly and indirectly); in the UK, around 10 million. As such, anything that jeopardises the retail sector will have a deep and lasting impact on millions of lives, as well as on public policy. While many blame the 'Amazon effect', this is an oversimplification. Deeper forces are at work that are changing people's relationships with brands, the balance of power between producers and consumers, and the whole nature of the supply chain that has existed since the industrial revolution.

Retail Therapy offers a comprehensive analysis of these forces and their impact on the world of retailing. More importantly, it presents a cogent analysis of the longer term trends that are shaping retailing, and outlines a clear road map for sustainable success in the future.