登入選單

返回Google圖書搜尋

Labeling Context and Reference Point Effects in Models of Food Attribute Demand

Wuyang HuWiktor AdamowiczMichele M. Veeman

出版	SSRN, 2020
URL	http://books.google.com.hk/books?id=DInbzwEACAAJ&hl=&source=gbs_api

註釋

There is considerable interest in the effect of labels on food product demand. Labeling statements may convey new information about attributes and place consumers in different choice contexts; consumers' assessment of information in labels may be affected by reference points. We examine labeling context relating to genetically modified (GM) food as a factor in the stochastic component of a random utility model and assess reference points over a set of observable characteristics of consumers. We find that labeling context effects are present, although relatively small, while reference dependence is a very important factor that varies over observable characteristics of the sampled consumers.