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Introduction to Corporate Strategy

Richard Pettinger

出版	Macmillan Business, 1996
主題	Business & Economics / ManagementBusiness & Economics / International / Economics & Trade
ISBN	03336110559780333611050
URL	http://books.google.com.hk/books?id=DQ16QgAACAAJ&hl=&source=gbs_api

註釋

This text is designed for undergraduates as well as professional students who are taking a first course in business strategy. It focuses both on the so-called "hard" aspects of the subject - such as analysis, performance and change - and on the "soft" and human elements of strategy development.