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Google圖書搜尋
Introduction to Corporate Strategy
Richard Pettinger
出版
Macmillan Business
, 1996
主題
Business & Economics / Management
Business & Economics / International / Economics & Trade
ISBN
0333611055
9780333611050
URL
http://books.google.com.hk/books?id=DQ16QgAACAAJ&hl=&source=gbs_api
註釋
This text is designed for undergraduates as well as professional students who are taking a first course in business strategy. It focuses both on the so-called "hard" aspects of the subject - such as analysis, performance and change - and on the "soft" and human elements of strategy development.