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Measuring Customer Experience
Philipp Klaus
其他書名
How to Develop and Execute the Most Profitable Customer Experience Strategies
出版Springer, 2014-11-19
主題Business & Economics / Marketing / GeneralSocial Science / Sociology / GeneralBusiness & Economics / Customer RelationsBusiness & Economics / Marketing / ResearchBusiness & Economics / ManagementBusiness & Economics / Production & Operations ManagementBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Labor / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / Research & Development
ISBN11373754699781137375469
URLhttp://books.google.com.hk/books?id=DRhHBQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.