登入選單
返回Google圖書搜尋
Developing Churn Models Using Data Mining Techniques and Social Network Analysis
Goran KlepacRobert KopalLeo Mrsic
出版Information Science Reference, 2014
主題Business & Economics / Customer RelationsBusiness & Economics / Marketing / ResearchComputers / Data Science / Data AnalyticsComputers / Internet / Social MediaComputers / Data Science / Data Modeling & Design
ISBN14666628839781466662889
URLhttp://books.google.com.hk/books?id=DWYroAEACAAJ&hl=&source=gbs_api
註釋Churn prediction, recognition, and mitigation have become essential topics in various industries. As a means for forecasting and manageing risk, further research in this field can greatly assist companies in making informed decisions based on future possible scenarios.
Developing Churn Models Using Data Mining Techniques and Social Network Analysis provides an in-depth analysis of attrition modeling relevant to business planning and management. Through its insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytics tools, this publication is especially relevant to managers, data specialists, business analysts, academicians, and upper-level students.