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其他書名
A Brand Management Approach
出版Routledge, 2015-02-12
主題Business & Economics / General
ISBN13174776269781317477624
URLhttp://books.google.com.hk/books?id=DXOmBgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.