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The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets
Ulrich HiemenzRolf J LanghammerJamuna P AgarwalMartin Gross
出版Routledge, 2019-06-18
主題Political Science / World / AsianSocial Science / Regional Studies
ISBN10003156069781000315608
URLhttp://books.google.com.hk/books?id=DiCeDwAAQBAJ&hl=&source=gbs_api
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註釋Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH"ope , Japan , and the U S - the major exporter