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其他書名
A European Perspective
出版Pearson Higher Ed, 2006-03-23
主題Business & Economics / Sales & Selling / General
ISBN14058715989781405871594
URLhttp://books.google.com.hk/books?id=Dl5TDwAAQBAJ&hl=&source=gbs_api
註釋
Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers.

This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.