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Consuming Behaviour
John Desmond
出版Macmillan Education UK, 2002-08-14
主題Business & Economics / Consumer BehaviorBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & Promotion
ISBN03339499279780333949924
URLhttp://books.google.com.hk/books?id=DoBtQgAACAAJ&hl=&source=gbs_api
註釋This text seeks to overcome an imbalance in traditional consumer behaviour texts by incorporating biological, sociological and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking.
The text seeks to adopt a neutral view of consuming behaviour rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behaviour in today's world.