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United Learning (A)
Daniel Diermeier
Gregory L. Hughes
出版
SAGE Publications Limited
, 2004
ISBN
1526402327
9781526402325
URL
http://books.google.com.hk/books?id=DsimswEACAAJ&hl=&source=gbs_api
註釋
United Learning is a family-owned leader in the K-12 supplementary teaching material market. In January 2001, United Learning realized that sales for one of its flagship products, a drug and prevention program, were rapidly deteriorating because the program was not mentioned on a recently released U.S. Department of Education list of recommended products. United Learning must decide on which action to take: regain sales or focus on its other educational products--which are also threatened by changes in the regulatory environment.