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Concepts and Cases on Value Creation and Digital Business Transformation
出版Springer Nature, 2020-06-28
主題Business & Economics / E-Commerce / GeneralBusiness & Economics / ManagementComputers / Online ServicesBusiness & Economics / Sales & Selling / GeneralComputers / Internet / GeneralBusiness & Economics / Strategic PlanningComputers / Networking / General
ISBN30304895079783030489502
URLhttp://books.google.com.hk/books?id=DvjtDwAAQBAJ&hl=&source=gbs_api
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註釋This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.