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Marketing Management

Greg MarshallMark Johnston

出版	McGraw-Hill Education, 2009-01-09
主題	Business & Economics / Marketing / General
ISBN	00735297969780073529790
URL	http://books.google.com.hk/books?id=DwmvxAEACAAJ&hl=&source=gbs_api

註釋

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.