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Theory and Practice for the Twenty-first Century
出版Financial Times Prentice Hall, 2004
主題Business & Economics / Marketing / GeneralBusiness & Economics / Industries / RetailingBusiness & Economics / Industries / Hospitality, Travel & TourismBusiness & Economics / E-Commerce / GeneralBusiness & Economics / E-Commerce / Digital Marketing
ISBN02736847609780273684763
URLhttp://books.google.com.hk/books?id=DzUmA1wlNKoC&hl=&source=gbs_api
註釋Peters, Senior Lecturer in Marketing, MSc Course Director, School of Management, University of East Anglia Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the Twenty-First Century provides a broad but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion on relationship marketing and CRM as well a chapter on improving sales force effectiveness."This new book is an excellent textbook for introducing electronic marketing to marketing students." Dr Stephen Tagg, Institute for Customer Advantage, Marketing Department, University of Strathclyde"I teach Internet Marketing in Norway, Monaco and Bangkok and find this textbook to be exactly what my students need. I highly appreciate the way these authors think and write." Prof. Dr Ellen Hertzberg, Hedmark College, Norway; University of Southern Europe, Monaco; Bangkok University, ThailandJohn O'Connor is a director of HotOrigin, an investment and consulting company headquartered in Dublin.