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Define Your Business Or Have Someone Define it Against You
出版Wiley, 2000-06-15
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / Strategic PlanningComputers / Electronic Commerce
ISBN04718994459780471899440
URLhttp://books.google.com.hk/books?id=E-5WAAAAYAAJ&hl=&source=gbs_api
註釋Firmly grounded in conceptual principles, this volume deals with the value-linking frameworks between customers and suppliers. The authors show value creation to be a dynamic process and explore the different roles that can exist within these frameworks. They explore how forging links between the two strains of management thinking - competence-based strategy and customer value creation - can lead to better products appearing on the market and ultimately improve bottom-line results. Major case studies of "value constellations" in action include Microsoft, Nike, Benetton and Netscape.