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Marketing Madness
Michael F. Jacobson
其他書名
A Survival Guide for a Consumer Society
出版Taylor & Francis Group, 2019-04-18
主題Business & Economics / Marketing / GeneralBusiness & Economics / Industrial ManagementBusiness & Economics / Organizational BehaviorSocial Science / Sociology / General
ISBN03670090729780367009076
URLhttp://books.google.com.hk/books?id=E0z0xwEACAAJ&hl=&source=gbs_api
註釋This book is a detailed report on the commercializing of just about everything. In area after area that was generally off limits to commercialism, the mercantile juggernaut has moved in or swarmed over - into our schools and colleges, our public media, our amateur sports, our holidays and rituals, our arts, our children, our privacy and private sensibilities, our religious institutions, our environment, our language, and our politics. Our historically treasured cultural values are either viewed as marketing impediments - such as democratic tools for civic assertiveness - or are commendeered, coopted, or outright commodified in the service of corporate profits. - from the forward.