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Social Effects of Mass Media in India
N. Bhaskara Rao
G. N. S. Raghavan
出版
Gyan Publishing House
, 1996
主題
Performing Arts / Television / General
Political Science / Political Process / Media & Internet
Social Science / Media Studies
ISBN
8121205212
9788121205214
URL
http://books.google.com.hk/books?id=E1m4AAAAIAAJ&hl=&source=gbs_api
註釋
The three parts of this unusual work present a survey of the origin and growth of the mass media India, as part of the country's political economy, before and after independence. It is a critical assessment of the present media scene including the findings of the first-ever country-wide survey of the social effects of the media, specially TV, conducted by the Center for Media Studies during 1994-95; and recommended future that includes in the case of Akasvani and Doordarshan, now government owned and departmentally run, a radical restructuring and redefinition of role.