登入選單

返回Google圖書搜尋

International Marketing and Export Management

Gerald AlbaumGerald S. Albaum

出版	Addison-Wesley, 1994
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Exports & ImportsBusiness & Economics / Marketing / GeneralBusiness & Economics / International / Marketing
ISBN	02016240449780201624045
URL	http://books.google.com.hk/books?id=E2-2AAAAIAAJ&hl=&source=gbs_api

註釋

Central themes are the understanding of marketing processes and the management of export operations and decision making.