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Handbook of Customer Engagement in Tourism Marketing
Raouf A. RatherHaywantee Ramkissoon
出版Edward Elgar Publishing, 2023-10-06
主題Business & Economics / Customer RelationsBusiness & Economics / Consumer BehaviorBusiness & Economics / Industries / Hospitality, Travel & TourismBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralReference / General
ISBN180220394X9781802203943
URLhttp://books.google.com.hk/books?id=E2HdEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.