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Celebrating the Super Bowl
Linda K. Fuller
其他書名
Programs, Profits, Parties
出版Common Ground Research Networks, 2024-02-10
主題Sports & Recreation / GeneralSports & Recreation / Business AspectsPerforming Arts / General
ISBN196304911X9781963049114
URLhttp://books.google.com.hk/books?id=ECX2EAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋A de facto American national holiday and phenomenon, the Super Bowl claims a spot as one of the most significant sporting events in the world and the most widely celebrated, feasted and feasting event of the year— with $14+ billion at stake, commercials costing $7 million for a 30-second spot, record-setting broadcast ratings, and 113+ million viewers. More avocados (105 million pounds) are consumed, and more beer is drunk (325 million gallons) on the single day of Superbowl Sunday. But there is much more at play than partying at our annual sports extravaganza, as this scholarly researched yet readable volume demonstrates: Here you will read a historical perspective that includes discussions of the meta-event’s economics (stakeholders, host cities, advertising, gambling, and media), fandom, ratings, halftime entertainment, the roles of mythic spectacle and religion, football’s sexist, militaristic language, gender issues like cheerleaders and sex trafficking, the Puppy Bowl, medical concerns like concussions and violence, tailgating and foodie ideas—all along with tidbits about your favorite team(s) and player(s). Touchdown!