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其他書名
A Practical Guide
出版Routledge, 2008
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBUSINESS & ECONOMICS / Industries / ServiceBusiness & Economics / Industries / Hospitality, Travel & TourismCooking / Beverages / GeneralCooking / Beverages / Alcoholic / Wine
ISBN07506542019780750654203
URLhttp://books.google.com.hk/books?id=EI8idw3r7SUC&hl=&source=gbs_api
EBookSAMPLE
註釋Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.