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Essentials of Marketing
Geoffrey Lancaster
Lester Massingham
Ruth Ashford
出版
McGraw-Hill
, 2001-12
主題
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
ISBN
0077098609
9780077098605
URL
http://books.google.com.hk/books?id=EJ0GAAAACAAJ&hl=&source=gbs_api
註釋
Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, and planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination.