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Essentials of Marketing

Geoffrey LancasterLester MassinghamRuth Ashford

出版	McGraw-Hill, 2001-12
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN	00770986099780077098605
URL	http://books.google.com.hk/books?id=EJ0GAAAACAAJ&hl=&source=gbs_api

註釋

Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, and planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination.