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其他書名
A PR Journey
出版The Willard Group, 2004-01-15
主題Biography & Autobiography / Literary FiguresBusiness & Economics / Public Relations
ISBN96678890179789667889012
URLhttp://books.google.com.hk/books?id=EK9KVTz3NksC&hl=&source=gbs_api
EBookSAMPLE
註釋The Flak is Mike Willards personal journey into the world of public relations. Willard assumes an autobiographical approach in his book and draws upon his vast life experiences as he writes about the importance of creativity, straight talk, and unfettered counsel in the public relations industry. Willard weaves his personal story of successes, defeats, and comebacks into a book loaded with PR know-how gathered by more than a quarter century in the business.