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Infopreneurs
H. Skip Weitzen
其他書名
Turning Data Into Dollars
出版
Wiley
, 1991-02-07
主題
Business & Economics / Small Business
Political Science / Public Affairs & Administration
ISBN
0471528242
9780471528241
URL
http://books.google.com.hk/books?id=EN0RaXJP_zIC&hl=&source=gbs_api
註釋
Shows how to turn information into income--explaining how to tap reserves of information, tailor it to the needs of the customer, and market it to business and government. Provides practical advice and insights from successful infopreneurs, including how to consolidate, isolate, and communicate information; generate new information products and services; and employ faster information for volatile markets. Shows how to bill for services using a computer, telephone and credit cards to obtain instant payment for information provided. Also shows how to tap the power of compiled names and data to enhance market effectiveness.