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出版Cengage Learning, 2019-02-01
主題Business & Economics / General
ISBN03570337959780357033791
URLhttp://books.google.com.hk/books?id=EOvqugEACAAJ&hl=&source=gbs_api
註釋Gain a thorough understanding of essential marketing principles with Pride and Ferrell's visually engaging, inviting MARKETING. This popular, proven presentation helps you develop the knowledge and decision-making skills to succeed in today's competitive business environment. In-depth coverage highlights fundamental marketing concepts and strategies while practical applications and real-world examples emphasize the latest in social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing in times of transition. This new edition also features expanded coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. MARKETING is essential for career success no matter what your background.
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