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Karpin and Hilmer
G. Richard Gates
其他書名
Classic Cases of "it Seemed Like a Good Idea at the Time"
出版Department of Marketing and Management, University of New England, 1996
ISBN18638934239781863893428
URLhttp://books.google.com.hk/books?id=ET7lAQAACAAJ&hl=&source=gbs_api