Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books.Alison Baverstock encourages authors to work with publishers and agentsbut also explains how to 'go it alone' for authors who plan to selfpublish. The book covers: howmarketing works; what opportunities there are; how authors can help;how to get noticed; how to get local publicity, organise a launch eventand keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.