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Brand Licensing Versus Traditional Growth Strategies

Pete Canalichio

出版	BrandAlive, 2019
主題	Business & Economics / GeneralEducation / General
ISBN	17351822229781735182223
URL	http://books.google.com.hk/books?id=E_LtzgEACAAJ&hl=&source=gbs_api

註釋

Learn the pros and cons of brand licensing, make smarter decisions about growth, get a framework to help you decide if licensing is right for you and an actionable plan from a brand licensing thought leader.