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African Agency in China’s Tea Trade
Ute Röschenthaler
其他書名
Commercial Networks, Brand Creation and Intellectual Property
出版BRILL, 2022-02-07
主題Social Science / Sociology / GeneralSocial Science / Customs & TraditionsSocial Science / Agriculture & FoodBusiness & Economics / Economic HistoryScience / Life Sciences / Botany
ISBN90045056959789004505698
URLhttp://books.google.com.hk/books?id=EiFeEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Every month tons of green tea travel from China to West Africa in a movement that largely thrives beyond the attention of Western observers. In this trade, Malian merchants assumed a central role. They travel to China, visit family gardens and the factories, which process and package the product. Together with their Chinese suppliers, they select the tea leaves and create their brand. On Bamako’s largest market, the Grand Marché, more than a hundred different tea brands are found, whose packages have colourfully, often eye-catching designs with brand-names such as Gazelle, Tombouctou, Arafat and Obama. This book explores the unique tea culture that celebrates with its brands the strength of desert animals, the fading glory of trading places, the excitement of social events and the accomplishments of admired politicians.