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Globalization and Business Practice
Barbara Parker
其他書名
Managing Across Boundaries
出版SAGE Publications, 1998
主題Business & Economics / International / General
ISBN076195693X9780761956938
URLhttp://books.google.com.hk/books?id=EiW1AAAAIAAJ&hl=&source=gbs_api
註釋`The material is excellent in terms of relevance today... I compliment Professor Parker on the way she has approached the material, which is up to date and useful.'Robert Moran, The American Graduate School of International Management, Thunderbird, ArizonaWhat is globalization? How have the world economies changed in recent years? What impact do these changes have on business and management practice? Through creative use of examples, case studies and exercises from organizations worldwide, Globalization and Business Practice demonstrates the many levels at which globalization impacts on contemporary businesses, society and organizations and elucidates the ways in which different globalization trends and factors interrelate.Focusing on an integrated approach to understanding the effects of global trends such as new technologies, new markets, and cultural and political changes, the book enables students grasp understand the wider implications of globalization and apply this to their study and comprehension of contemporary business and management.Each chapter opens with a current case which introduces the key concepts covered in the chapter. Illustrations of globalization follow and these are used to consider the effects of worldwide integraton on organizations, management and international business theory. The concluding section of the chapter reviews the key chapter concepts, provides a list of review and discussion questions and gives references to further reading. The author provides her own additional material in separate sections to support each chapter of the book on her Internet homepage: http://fac-staff.seattleu.edu//r/