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The New Icons?
Paul Rutherford
其他書名
The Art of Television Advertising
出版University of Toronto Press, 1994
主題Business & Economics / Advertising & Promotion
ISBN08020292809780802029287
URLhttp://books.google.com.hk/books?id=EkgfAQAAIAAJ&hl=&source=gbs_api
註釋The author surveyed "roughly six thousand commercials, spanning the years between 1948 and 1992 and covering much of the globe, from Sweden to Hong Kong, Canada to Ecuador, France to South Africa," to tell the story of one form of cultural power: how it was generated and stored, articulated and exercised, resisted as well as maintained. He encompasses findings on production, distribution, consumption, and the form and content of television advertisements. He focuses on the best exemplars, looking at "the most celebrated pieces of work to understand what was so creative, so significant about this art." Paper edition (unseen), $19.95. Annotation copyright by Book News, Inc., Portland, OR