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其他書名
A Step-by-Step Guide
出版SAGE Publications, 1996-10-18
主題Business & Economics / Business EthicsBusiness & Economics / Organizational BehaviorSocial Science / Research
ISBN15063396979781506339696
URLhttp://books.google.com.hk/books?id=En29CgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋A manufacturing company is downsizing and wants to know the impact on employee morale. A computer corporation is considering moving its headquarters and needs to determine how many employees intend to relocate. A multinational consulting firm has had a rash of sexual harassment complaints and seeks to determine the extent of the problem. To address these and other business-related issues, organizations are increasingly turning to surveys. Surveys are popular in organizations because--when done properly--they can provide accurate information about major organizational challenges, especially as the technology of surveys rapidly advances. Taking these issues into consideration, How to Conduct Organizational Surveys offers a practical, step-by-step guide. Anyone trying to make the transition from theory to practice will benefit greatly from this how-to guide. How to Conduct Organizational Surveys is also written for researchers who need to fine-tune their surveying skills.