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Luxury Brand Management
Michel ChevalierGerald Mazzalovo
其他書名
A World of Privilege
出版John Wiley & Sons, 2008-03-31
主題Business & Economics / Sales & Selling / General
ISBN04708232679780470823262
URLhttp://books.google.com.hk/books?id=En7lK92AXo4C&hl=&source=gbs_api
EBookSAMPLE
註釋A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.