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New Product Development
Robert J. Thomas
其他書名
Managing and Forecasting for Strategic Success
出版Wiley, 1993-12-16
主題Business & Economics / Development / Business DevelopmentBusiness & Economics / GeneralBusiness & Economics / Management
ISBN04715722689780471572268
URLhttp://books.google.com.hk/books?id=Etq2AAAAIAAJ&hl=&source=gbs_api
註釋Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.