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Machiavelli, Marketing and Management
Phil HarrisAndrew LockPatricia Rees
出版Routledge, 2000-04-20
主題Business & Economics / General
ISBN97811346056751134605676
URLhttp://books.google.com.hk/books?id=EuyYDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa