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Contemporary Perspectives on Strategic Market Planning

Roger A. KerinVijay MahajanP. Varadarajan

出版	Allyn & Bacon, 1990
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Strategic Planning
ISBN	02051230159780205123018
URL	http://books.google.com.hk/books?id=EyUPAQAAMAAJ&hl=&source=gbs_api