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Brands and Branding Geographies
Andy Pike
出版Edward Elgar Publishing, 2011-01-01
主題Business & Economics / Marketing / GeneralBusiness & Economics / Marketing / DirectBusiness & Economics / Industries / RetailingPolitical Science / GlobalizationReference / Consumer GuidesSocial Science / Regional StudiesTravel / Shopping
ISBN08579308429780857930842
URLhttp://books.google.com.hk/books?id=F06g3OI2eq4C&hl=&source=gbs_api
EBookSAMPLE
註釋'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interest