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出版Prentice Hall, 1995
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN01301638729780130163875
URLhttp://books.google.com.hk/books?id=F11pPgAACAAJ&hl=&source=gbs_api
註釋This text spans all of the basic principles of successful marketing. It presents/explains the marketing plan for the successful Honda Accord, integrates the topic of international marketing throughout the book, and includes a supplements package geared to both students and lecturers. Chapters on competitive advantage, branding and direct marketing feature in the text along with a discussion of international examples and special sections on global issues and events.