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Big Ideas in Business
Various
出版OUP Oxford, 2013-12-24
主題Business & Economics / General
ISBN01910254619780191025464
URLhttp://books.google.com.hk/books?id=F1P1AgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Containing introductions to Innovation, Advertising, Leadership, Risk, Organizations, Management, and Entrepreneurship, in addition to The Architecture of Innovation, this set presents a collection of titles that introduce the reader to the essentials of business. Each book provides insight on the big ideas and concepts surrounding business today. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable to business professionals and general readers alike.