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Professional Marketing and Selling Techniques for Wedding Photographers
Jeff HawkinsKathleen Hawkins
出版Amherst Media, Incorporated, 2001
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralPhotography / GeneralPhotography / Business AspectsPhotography / ReferencePhotography / Commercial
ISBN15842805309781584280538
URLhttp://books.google.com.hk/books?id=F9YKAAAACAAJ&hl=&source=gbs_api
註釋Beyond taking great photographs, professional wedding photographers must master a workable strategy for selling their images. Entrepreneurs of all levels will learn how to create, refine, and restructure their studio business and to achieve their financial goals with professional sales techniques. Covered are valuable skills such as creating pricing strategies and dealing with clients on a one-to-one basis. Advertising techniques from print ads and direct mailing to the latest opportunities and strategies made possible by e-commerce and digital photography are discussed.